Comparison
Quick answer
A business consultant is a domain expert who diagnoses problems and delivers recommendations. A business coach facilitates your own thinking — they ask questions, hold you accountable, and help you develop as a leader. The difference is in who provides the answers: a consultant prescribes; a coach helps you discover.
If you have a defined business problem that needs expertise and a concrete solution, hire a consultant. If you have the expertise and are looking for structure, accountability, and growth as a leader, a coach is the right fit. Many founders benefit from both at different stages.
Hourly rate
$150–$500/hr
Varies widely based on background and specialization
Per session
$200–$800
For a structured 60–90 minute strategy or advisory session
Monthly retainer
$3,000–$15,000/month
For ongoing strategic advisory or fractional executive roles