Comparison
Quick answer
The Chief Financial Officer (CFO) is responsible for the financial health of the company — capital allocation, financial reporting, fundraising, and risk. The Chief Operating Officer (COO) is responsible for the operational execution of the business — people, processes, logistics, and delivery. In scaling companies, both roles are often needed but serve fundamentally different functions.
Most companies hire a CFO before a COO because financial reporting and capital needs arise at earlier stages. A COO becomes critical when the company scales beyond the CEO's ability to manage operations directly. Some companies never hire a COO, distributing those functions across department heads. The right hire depends entirely on where the bottleneck sits — if it is financial, hire a CFO; if it is operational, hire a COO.
Hourly rate
$150–$400/hr
Most common for financial modeling, analysis, and strategy sessions
Per session
$200–$600
Typical for a 60–90 minute advisory or review session
Monthly retainer
$2,000–$8,000/month
For fractional CFO engagements (typically 1–3 days/week)